{"id":4016,"date":"2023-11-21T14:35:15","date_gmt":"2023-11-21T13:35:15","guid":{"rendered":"https:\/\/kactus.flywheelsites.com\/?p=4016"},"modified":"2024-02-11T21:18:52","modified_gmt":"2024-02-11T20:18:52","slug":"barometre-du-meetings-events-2023","status":"publish","type":"post","link":"https:\/\/kactus.com\/blog\/actualites\/barometre-du-meetings-events-2023\/","title":{"rendered":"Le barom\u00e8tre du Meetings &#038; Events 2023\u00a0:\u00a0 5 points cl\u00e9s \u00e0 retenir"},"content":{"rendered":"\n<p>\u00c0 l\u2019occasion du salon de l\u2019<a href="\&quot;https:\/\/www.iftm.fr\/fr-fr.html\&quot;">IFTM Top R\u00e9sa<\/a> 2023, <a href="\&quot;https:\/\/www.kactus.com\/\&quot;">Kactus<\/a> a lanc\u00e9 sa premi\u00e8re \u00e9dition du <a href="\&quot;https:\/\/barometre-mice.kactus.com\/barometre-du-meetings-events?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=barometre_kactus_2023\&quot;" target=\"_blank\" rel=\"noreferrer noopener\"><strong>barom\u00e8tre du Meetings &amp; Events<\/strong><\/a>. C\u2019est un fait : la strat\u00e9gie \u00e9v\u00e9nementielle est devenue une composante essentielle de l\u2019organisation du travail. Ce barom\u00e8tre met en \u00e9vidence comment les changements organisationnels au sein des entreprises se refl\u00e8tent dans leurs usages \u00e9v\u00e9nementiels.&nbsp;<\/p>\n\n\n\n<p>Quelles sont les \u00e9volutions post-pand\u00e9mie ? Quels enseignements peut-on en tirer ? Prenez quelques notes, on vous r\u00e9sume tout cela en 5 points cl\u00e9s.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Pour lire l\u2019int\u00e9gralit\u00e9 du barom\u00e8tre, t\u00e9l\u00e9chargez le d\u00e8s maintenant.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-8057eaf3 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href="\&quot;https:\/\/barometre-mice.kactus.com\/barometre-du-meetings-events?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=barometre_kactus_2023\&quot;" target=\"_blank\" rel=\"noreferrer noopener\">Je t\u00e9l\u00e9charge le barom\u00e8tre<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Replay conf\u00e9rences 2023 : Barom\u00e8tre annuel IFTM x Kactus du MICE\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/nmo17S68V8o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Replay conf\u00e9rences 2023 : Barom\u00e8tre annuel IFTM x Kactus du MICE<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>#1 Le s\u00e9minaire r\u00e9sidentiel : une solution pour recr\u00e9er du lien<\/strong><\/h2>\n\n\n\n<p>Les \u00e9v\u00e9nements apportent une r\u00e9ponse aux challenges pos\u00e9s par les nouveaux mod\u00e8les d\u2019organisation des entreprises : cr\u00e9er des moments pour que les \u00e9quipes se retrouvent alors que les rapports sociaux se sont d\u00e9lit\u00e9s avec la pand\u00e9mie.<\/p>\n\n\n\n<p>Pour preuve, l\u2019engouement pour le <strong>s\u00e9minaire r\u00e9sidentiel*<\/strong> a \u00e9t\u00e9 fortement<strong> <\/strong>influenc\u00e9 par les <strong>cons\u00e9quences du t\u00e9l\u00e9travail<\/strong>. On constate qu\u2019il est depuis 2019, le deuxi\u00e8me type d&rsquo;\u00e9v\u00e9nement le plus choisi <em>(26 % des r\u00e9servations en 2022) <\/em>loin devant les <strong>soir\u00e9es d\u2019entreprises <\/strong>et les <strong>s\u00e9minaires<\/strong> \u00e0 la demi-journ\u00e9e. Avec une dur\u00e9e de 2,3 jours en moyenne en 2022 et un budget par entreprise revu \u00e0 la hausse, le <strong>s\u00e9minaire r\u00e9sidentiel<\/strong> offre aux collaborateurs de v\u00e9ritables temps forts, fondamentaux pour l\u2019organisation du travail, l\u2019\u00e9quilibre du groupe et le sentiment d\u2019appartenance.<\/p>\n\n\n\n<p><em>*Le s\u00e9minaire r\u00e9sidentiel inclut l\u2019h\u00e9bergement, la salle de r\u00e9union, les activit\u00e9s, et les prestations de restauration (cela n\u2019inclut pas le transport).<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/barometre-mice.kactus.com\/barometre-du-meetings-events?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=barometre_kactus_2023\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" style=\"width: 600px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/y8sZirDMGV8whsDHGbvKkFSTaNTZ34QJyl-mI1YUQGnMLkQAvtf7ngzZxwpmNpl4tiYmVkG3lo7t2FBYbsUxpH1JX0m6ygce6CeRvpfG12XMUtxcXN1Lfp_dwP1WKYkakr5MHUW8oj-PTYRZyXJ7M44\"><\/a><\/p>\n\n\n\n<p>Et si on ajoutait \u00e0 tout \u00e7a un peu de nature ? \ud83c\udf3f<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>#2 Les \u00e9v\u00e9nements se mettent au vert&nbsp;<\/strong><\/h2>\n\n\n\n<p>Les entreprises l\u2019ont compris : les \u00e9quipes ont envie de se retrouver sur des temps plus longs. Elles ont \u00e9galement l\u2019intention d\u2019offrir de v\u00e9ritables exp\u00e9riences \u00e0 leurs collaborateurs. La grande tendance ? Le <a href=\"https:\/\/www.kactus.com\/fr\/s?category=residential&amp;query=&amp;from_enter_keystroke=false&amp;area_id=&amp;moved_map=false&amp;bounds%5Bsouthwest%5D%5Blat%5D=41.31433&amp;bounds%5Bsouthwest%5D%5Blng%5D=-5.5591&amp;bounds%5Bnortheast%5D%5Blat%5D=51.1241999&amp;bounds%5Bnortheast%5D%5Blng%5D=9.6624999&amp;guests=&amp;rooms%5Bhousing_need_count%5D=&amp;rooms%5Bsingle%5D=&amp;natural_light=0&amp;additional_spaces=0&amp;from_date=&amp;to_date=&amp;review_cactuses=&amp;late_closing=0&amp;surroundings%5B%5D=19\">s\u00e9minaire au vert.&nbsp;<\/a><\/p>\n\n\n\n<p>Et oui ! Certaines r\u00e9gions telles que les Hauts de France, la Nouvelle Aquitaine ou encore la r\u00e9gion PACA vivent un v\u00e9ritable coup de projecteur pour l\u2019organisation d\u2019\u00e9v\u00e9nements.<\/p>\n\n\n\n<p>La popularit\u00e9 croissante des \u00e9v\u00e9nements en r\u00e9gion s&rsquo;explique par divers facteurs :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La facilit\u00e9 d&rsquo;acc\u00e8s en transport<\/strong>, et notamment en train, un moyen de locomotion plus respectueux de l\u2019environnement ;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Une localisation \u00e9loign\u00e9e de l&rsquo;agitation urbaine<\/strong>, hors du cadre des bureaux, offrant aux \u00e9quipes un moment de d\u00e9connexion ;<\/li>\n<\/ul>\n\n\n\n<p>Le recul de la part de march\u00e9 de l\u2019Ile-de-France au profit des r\u00e9gions pour les s\u00e9minaires r\u00e9sidentiels est notable : <strong>53% en 2019<\/strong> contre <strong>40 % en 2022<\/strong>. Cela se confirme \u00e9galement pour les journ\u00e9es d\u2019\u00e9tudes : <strong>81 % en 2019<\/strong> contre <strong>74 % en 2022.<\/strong> T\u00e9moin de ce ph\u00e9nom\u00e8ne, les prix en r\u00e9gion ont augment\u00e9 de <strong>+19%<\/strong> en moyenne contre<strong> 12 %<\/strong> en Ile-de-France, avec des hausses significatives observ\u00e9es en Occitanie ou dans les Hauts de France.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><a href=\"https:\/\/barometre-mice.kactus.com\/barometre-du-meetings-events?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=barometre_kactus_2023\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"834\" src=\"https:\/\/kactus.flywheelsites.com\/wp-content\/uploads\/2023\/11\/image-2.png\" alt=\"\" class=\"wp-image-4028\" srcset=\"https:\/\/kactus.com\/blog\/wp-content\/uploads\/2023\/11\/image-2.png 750w, https:\/\/kactus.com\/blog\/wp-content\/uploads\/2023\/11\/image-2-270x300.png 270w, https:\/\/kactus.com\/blog\/wp-content\/uploads\/2023\/11\/image-2-90x100.png 90w, https:\/\/kactus.com\/blog\/wp-content\/uploads\/2023\/11\/image-2-405x450.png 405w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><figcaption class=\"wp-element-caption\">Tendances g\u00e9ographiques des <br>journ\u00e9es d\u2019\u00e9tude<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><a href=\"https:\/\/barometre-mice.kactus.com\/barometre-du-meetings-events?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=barometre_kactus_2023\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"666\" src=\"https:\/\/kactus.flywheelsites.com\/wp-content\/uploads\/2023\/11\/image-1.png\" alt=\"\" class=\"wp-image-4027\" srcset=\"https:\/\/kactus.com\/blog\/wp-content\/uploads\/2023\/11\/image-1.png 600w, https:\/\/kactus.com\/blog\/wp-content\/uploads\/2023\/11\/image-1-270x300.png 270w, https:\/\/kactus.com\/blog\/wp-content\/uploads\/2023\/11\/image-1-90x100.png 90w, https:\/\/kactus.com\/blog\/wp-content\/uploads\/2023\/11\/image-1-405x450.png 405w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><figcaption class=\"wp-element-caption\">Tendances g\u00e9ographiques des <br>s\u00e9minaires r\u00e9sidentiels<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>#3 Le secteur fait face \u00e0 la hausse des prix<\/strong><\/h2>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/barometre-mice.kactus.com\/barometre-du-meetings-events?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=barometre_kactus_2023\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1384\" height=\"984\" src=\"https:\/\/kactus.flywheelsites.com\/wp-content\/uploads\/2023\/11\/image.png\" alt=\"\" class=\"wp-image-4026\" style=\"width:600px\" srcset=\"https:\/\/kactus.com\/blog\/wp-content\/uploads\/2023\/11\/image.png 1384w, https:\/\/kactus.com\/blog\/wp-content\/uploads\/2023\/11\/image-300x213.png 300w, https:\/\/kactus.com\/blog\/wp-content\/uploads\/2023\/11\/image-1024x728.png 1024w, https:\/\/kactus.com\/blog\/wp-content\/uploads\/2023\/11\/image-768x546.png 768w, https:\/\/kactus.com\/blog\/wp-content\/uploads\/2023\/11\/image-100x71.png 100w, https:\/\/kactus.com\/blog\/wp-content\/uploads\/2023\/11\/image-633x450.png 633w\" sizes=\"auto, (max-width: 1384px) 100vw, 1384px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>La mont\u00e9e en gamme des prestations a eu un impact sur l\u2019augmentation des prix. Cette hausse intervient \u00e9galement dans un contexte de forte inflation.&nbsp;<\/p>\n\n\n\n<p>Lorsqu\u2019on s\u2019attarde sur les prix par participants :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pour les soir\u00e9es d\u2019entreprise, on constate une hausse de <strong>27%<\/strong><em> (99\u20ac en 2022 contre 78\u20ac en 2019)<\/em>.&nbsp;&nbsp;<\/li>\n\n\n\n<li>Le s\u00e9minaire r\u00e9sidentiel, lui,&nbsp; a augment\u00e9 de <strong>13%<\/strong> <em>(368\u20ac en 2022 contre 326\u20ac en 2019)<\/em>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Paris<\/strong><\/td><td><strong>En r\u00e9gion<\/strong><\/td><\/tr><tr><td><a href=\"https:\/\/barometre-mice.kactus.com\/barometre-du-meetings-events?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=barometre_kactus_2023\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"286\" height=\"191\" src=\"https:\/\/lh7-us.googleusercontent.com\/JEpHcp2sgUs8wkdiT-UDphIyw-Iwu1SOyp76UArP_m4-Y-pjERlsRcItkLj6mClaaEF3dNfRw5G9i7ucFY7rbDsYZoN0Be3-vP4URgk3FwBE7ztpYyg7F4vq5nIQ38eOKwzb6-xK9kSjXc_LZeUgPe4\"><\/a><\/td><td><a href=\"https:\/\/barometre-mice.kactus.com\/barometre-du-meetings-events?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=barometre_kactus_2023\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"286\" height=\"195\" src=\"https:\/\/lh7-us.googleusercontent.com\/3dPhFNbHk8kQdZYEDKNEhLQDT1bXFl1KPmrI_Ac2m8qXP7gY4UCBo3ngOZg96JaFpetPaWPVjg6Soi5zs5WMRySPVCIwmRqOquqBoQYnkf56y-Lp0Bfxk_zHh-GOnzDIXu-6Y-WRabtsA8u918jfhVQ\"><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Les Meetings &amp; Events sont directement impact\u00e9s par la hausse des prix, en raison de la composition des prestations \u00e9v\u00e9nementielles (restauration, nuit\u00e9es d&rsquo;h\u00f4tels&#8230;). N\u00e9anmoins, l&rsquo;inflation n&rsquo;a pas r\u00e9ussi \u00e0 freiner la demande dans cette dynamique ascendante.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La restauration enregistre une hausse de <strong>7%<\/strong> \u00e0 Paris contre<strong> 63%<\/strong> en r\u00e9gion.<br><\/li>\n\n\n\n<li>Hors de la capitale, l\u2019h\u00e9bergement conna\u00eet une hausse de <strong>11% <\/strong>tandis que l\u2019on observe une diminution de <strong>3%<\/strong> dans Paris.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>#4 Une offre qui s\u2019adapte aux nouveaux usages<\/strong><\/h2>\n\n\n\n<p>Le secteur de l\u2019\u00e9v\u00e9nementiel d\u2019entreprise \u00e9volue pour r\u00e9pondre aux nouvelles attentes des entreprises.&nbsp;<\/p>\n\n\n\n<p>On assiste ainsi \u00e0 une <strong>mont\u00e9e en gamme de toute la cha\u00eene de valeur<\/strong> et \u00e0 l&rsquo;<strong>\u00e9mergence de nouvelles offres \u201ccl\u00e9s en main\u201d<\/strong> et des prestations haut de gamme. De quoi pour apporter plus de confort et de s\u00e9r\u00e9nit\u00e9 aux entreprises dans l\u2019organisation de leurs \u00e9v\u00e9nements.&nbsp;<\/p>\n\n\n\n<p>Autre ph\u00e9nom\u00e8ne notable, l\u2019\u00e9mergence de nouveaux lieux dit \u201catypiques\u201d <em>(Deskeo, Keeze, M\u00e9tafore\u2026)<\/em> pens\u00e9s sp\u00e9cifiquement pour l\u2019organisation d\u2019\u00e9v\u00e9nements d&rsquo;entreprise. M\u00ealant design et qualit\u00e9, ces espaces sont con\u00e7us avec tout le confort n\u00e9cessaire pour travailler sereinement, et proposent une offre de restauration compl\u00e8te. Les espaces plus \u201cclassiques\u201d de coworking et les centres d\u2019affaires sont sollicit\u00e9s pour les r\u00e9unions et les ateliers de travail.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/barometre-mice.kactus.com\/barometre-du-meetings-events?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=barometre_kactus_2023\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" style=\"width: 600px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/n4gnLrxL0A7zKa1WlP2P-MPJtn8CawK5mV4gEb9gpyq1eCai4qK0rJd0TUVQUlbCI1d5_WpcoVHfzwXnwsSKa_g4jmX4Nj84ZLMCDEbJNftvuuvTrXJKUj2qS1w_RUsZnIMZzb07qUFp8R7v6Yu8dlk\"><\/a><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/barometre-mice.kactus.com\/barometre-du-meetings-events?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=barometre_kactus_2023\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" style=\"width: 500px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/2JpSOFhLhjjVGFTLxtFW1oOQfA4cpr4IK-g0r3IV9HapXq33CWW2WPQxHb3Lj0mka7P0j_3g-uWXe2GNnRezPJWNIDpN9qDzZh5mShxYU0E1tVV3_-mBrPsw0RIWPG3pPEz5HUhZNUth3vU-JLFt9RE\"><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\">A la mer, \u00e0 la montagne, au vert ou en ville, Kactus propose <br>plus de 8 500 lieux dans toute&nbsp;la France. <br><strong>Et si vous r\u00e9serviez votre prochain \u00e9v\u00e9nement sur Kactus ?&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.kactus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rechercher un lieu<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>#5 Ch\u00e8res entreprises, comparez vos devis<\/strong><\/h2>\n\n\n\n<p>En moyenne, pour l\u2019<strong>organisation d\u2019un \u00e9v\u00e9nement<\/strong>, une entreprise compare 3,6 devis.<\/p>\n\n\n\n<p>Chez <a href=\"https:\/\/www.kactus.com\/\">Kactus<\/a>, nous recommandons vivement \u00e0 nos clients de comparer les devis et d&rsquo;examiner plusieurs offres afin de faire jouer la concurrence et ainsi obtenir le tarif le plus coh\u00e9rent.<\/p>\n\n\n\n<p>Parmi les clients ayant compar\u00e9 au moins 3 devis, il y a un \u00e9cart du simple au double entre le devis le plus \u00e9lev\u00e9 et le devis le moins cher.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default has-text-color has-medium-font-size is-layout-flow wp-block-quote-is-layout-flow\" style=\"color:#221644\">\n<p><strong>Le saviez-vous ?<\/strong> <\/p>\n<cite>50% des r\u00e9servations finales sont confirm\u00e9es avec un budget d\u00e9passant l&rsquo;estimation initiale. La grande majorit\u00e9 des r\u00e9servations se situe dans une fourchette de 80% \u00e0 120% du budget de d\u00e9part.<\/cite><\/blockquote>\n\n\n\n<p>Nous esp\u00e9rons que ces quelques points cl\u00e9s auront \u00e9t\u00e9 b\u00e9n\u00e9fiques pour mieux appr\u00e9hender les \u00e9volutions de ce march\u00e9. L\u2019\u00e9v\u00e9nementiel est d\u00e9sormais per\u00e7u comme un investissement et non plus comme une simple d\u00e9pense de fonctionnement. Les entreprises accordent de plus en plus de valeur aux \u00e9v\u00e9nements professionnels, prenant conscience qu&rsquo;ils font d\u00e9sormais partie int\u00e9grante de leur strat\u00e9gie.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Pour lire l\u2019int\u00e9gralit\u00e9 du barom\u00e8tre, t\u00e9l\u00e9chargez le d\u00e8s maintenant.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/barometre-mice.kactus.com\/barometre-du-meetings-events?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=barometre_kactus_2023\" target=\"_blank\" rel=\"noreferrer noopener\">Je t\u00e9l\u00e9charge le barom\u00e8tre<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019occasion du salon de l\u2019IFTM Top R\u00e9sa 2023, Kactus a lanc\u00e9 sa premi\u00e8re \u00e9dition du barom\u00e8tre du Meetings &amp; Events. C\u2019est un fait :&#8230;<\/p>\n","protected":false},"author":23,"featured_media":4025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1140],"tags":[],"class_list":["post-4016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le barom\u00e8tre du Meetings &amp; Events 2023\u00a0:\u00a0 5 points cl\u00e9s \u00e0 retenir - Kactus Blog<\/title>\n<meta name=\"description\" content=\"Curieux d&#039;en savoir plus sur les tendances de l\u2019\u00e9v\u00e9nementiel d\u2019entreprise ? Kactus vous a concoct\u00e9 les 5 points cl\u00e9s \u00e0 retenir des \u00e9volutions du secteur, tir\u00e9s de l\u2019\u00e9dition du barom\u00e8tre du Meetings &amp; Events 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kactus.com\/blog\/actualites\/barometre-du-meetings-events-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le barom\u00e8tre du Meetings &amp; Events 2023\u00a0:\u00a0 5 points cl\u00e9s \u00e0 retenir - Kactus Blog\" \/>\n<meta property=\"og:description\" content=\"Curieux d&#039;en savoir plus sur les tendances de l\u2019\u00e9v\u00e9nementiel d\u2019entreprise ? Kactus vous a concoct\u00e9 les 5 points cl\u00e9s \u00e0 retenir des \u00e9volutions du secteur, tir\u00e9s de l\u2019\u00e9dition du barom\u00e8tre du Meetings &amp; Events 2023.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kactus.com\/blog\/actualites\/barometre-du-meetings-events-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Kactus Blog, soyez inspir\u00e9 pour vos \u00e9v\u00e9nements...\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-21T13:35:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-11T20:18:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kactus.com\/blog\/wp-content\/uploads\/2023\/11\/pexels-fauxels-3182796-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"louklopfenstein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"louklopfenstein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kactus.com\/blog\/actualites\/barometre-du-meetings-events-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kactus.com\/blog\/actualites\/barometre-du-meetings-events-2023\/\"},\"author\":{\"name\":\"louklopfenstein\",\"@id\":\"https:\/\/kactus.com\/blog\/#\/schema\/person\/dc02e1b620cd4ebd4735c45a57eec519\"},\"headline\":\"Le barom\u00e8tre du Meetings &#038; Events 2023\u00a0:\u00a0 5 points cl\u00e9s \u00e0 retenir\",\"datePublished\":\"2023-11-21T13:35:15+00:00\",\"dateModified\":\"2024-02-11T20:18:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kactus.com\/blog\/actualites\/barometre-du-meetings-events-2023\/\"},\"wordCount\":1115,\"publisher\":{\"@id\":\"https:\/\/kactus.com\/blog\/#organization\"},\"articleSection\":[\"Actualit\u00e9s\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kactus.com\/blog\/actualites\/barometre-du-meetings-events-2023\/\",\"url\":\"https:\/\/kactus.com\/blog\/actualites\/barometre-du-meetings-events-2023\/\",\"name\":\"Le barom\u00e8tre du Meetings & Events 2023\u00a0:\u00a0 5 points cl\u00e9s \u00e0 retenir - Kactus Blog\",\"isPartOf\":{\"@id\":\"https:\/\/kactus.com\/blog\/#website\"},\"datePublished\":\"2023-11-21T13:35:15+00:00\",\"dateModified\":\"2024-02-11T20:18:52+00:00\",\"description\":\"Curieux d'en savoir plus sur les tendances de l\u2019\u00e9v\u00e9nementiel d\u2019entreprise ? 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